The Wisdom of the Public Relations Staff
The Dalai Lama, one of the great spiritual leaders of our time, probably would not have the influence and widespread respect he has earned without the help of his public relations staff. I am sure that millions of people who subscribe to his tweets and Facebook posts think he just wakes up every morning with these gems of wisdom pouring from his tongue. As a former speechwriter and public relations person for various leaders myself, I assure you this is not the case.
So today, I wish to celebrate not only the teachings of the Dalai Lama but also the wisdom of his public relations staff, who craft his basic ideas (culled from Vajrayana Buddhism) into memorable soundbites which inspire and motivate us to be better, kinder people. Here is a wonderful example from today's Twitter feed. And remember: do not underestimate the value of good PR and writing staff!
"We need to strengthen such inner values as contentment, patience and tolerance, as well as compassion for others."
Linda Brown Holt
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